So you want to run your own business, either because you are sick of your job, you’ve been made redundant, or you’ve had a long-held dream of creating something special? That’s great, because there has never been a better time to run your own show.
Contrary to received wisdom, new businesses can and do survive in tough economic times. The difference between launching your own business in a time of austerity is that you really have to think through your niche, your offering and your unique selling point (USP) in a way that you might not have needed to when money was plentiful.
And here’s why now is the perfect time to become self-employed:
1. Secure jobs are illusory: cut-backs, redudancies and downsizing in companies big and small show that there is no such thing as a job for life…..or even for the next five years. Just because you are on PAYE does not mean that your salary has a gold-plated guarantee. Self-employment offers a much more bumpy ride, income-wise, but no-one can ever fire you.
2.You can’t get finance: in my opinion this is an excellent discipline. We’ve all seen the figures about how one in three small businesses fail in the first few years, despite their creators writing fabulous, long-winded business plans to soothe the nerves of the bank manager when they are trying to get a bank loan. Creating a business that requires minimal investment and leaves you in total control is the best way to control costs and survive in a tough economic climate.
3.You’ll awaken your passion: who wants to hang around in a job they hate until the economy picks up…. or until they retire? Life is too short to spend eight or more hours every day doing something you hate. Finding an outlet for your creative business energy will inject more excitement and fun into your life than you ever dreamed possible.
4. Your business idea will need real focus: lots of flakey business concepts struggle on in good times because of the glut of disposable income. In a recession, you need to find an idea or product that people really need. This is absolutely the best discipline for concentrating your mind on how, why and where you will sell your products, and to whom.
5. The power of the internet is perfect for small businesses: once you were constrained by geographical boundaries, now thanks to social media, Google searches and the power of Facebook and Twitter you can potentially reach hundreds of thousands of prospective customers across the country – and the globe. This is perfect for tightly-targeted niche products which may have a limited market in the UK but a huge market on a global scale via internet marketing and selling.
In my next blogs I’ll be looking at what business schools don’t teach you about running your own business, and how to set up a micro-business while you are still in a job,